Vogue x Willy Chavarria x Don Julio

In September 2025, timed with New York Fashion Week, SKB Event Shop produced a cocktail event for Vogue in partnership with Don Julio and the designer Willy Chavarria, to celebrate the launch of the latest bottle collaboration between Don Julio and Willy Chavarria.

Approximately 250 guests were hosted at the stunning members-only club Chez Margaux in the Meatpacking District, NYC. As a Jean-Georges restaurant, guests were treated to a trove of delicious passed hors d’oeuvres, and beautifully crafted cocktails. Guests also enjoyed mini Don Julio bottles served to them chilled in an ice block circulated by waitstaff.

SKB engaged the deeply talented Mixed Greens to execute on a design concept / floral installation which took over the entirety of a private dining room in the space - providing a photo backdrop environment of a sea of red roses, allowing for guests to walk into a room exploding with roses all around them.

11th Street Workshop was engaged to produce a custom DJ booth, for the evening’s DJ Eli Escobar.

Also circulating was the ever-popular and wonderful polaroid photographer, Andrew Tess.

Overall the evening provided a setting perfectly in line with both brands’ aesthetics, with a moody dimly lit space complete with tabletop lamps, candles abound, and beautiful uplighting on the backbar to highlight the artwork of the bottle design.

Photography by Sansho Scott from BFA