Madewell Men’s Denim Launch
In March 2026 Madewell celebrated the launch of their new men’s denim collection and tapped SKB to be their trusted production partner for the occasion.
Hosted at the famous The Flower Shop on the Lower East Side in Manhattan, the event drew upwards of 150 guests, comprised of a curation of tastemakers, designers, entrepreneurs, and more, as well as talent featured in the new brand campaign.
SKB worked with the brand to bring to life several activation ideas that would marry well with the evening’s theme - including branded billiards balls for the leopard print pool table, branded playing cards, branded matchbooks, as well as branded denim totes and bottle openers for guests to take home.
The evening featured cocktails dressed with branded ice cubes by Okamoto, and food by the ultra-talented and notable chef Eddie Huang.
The space was adorned with pin-spotted branded vinyls throughout and certainly no shortage of denim on display.
Chain-stitching queen Hilary Corts was on hand to treat guests to personalized complimentary Madewell bandanas.
Guests hopped in the classic b/w strip photo booth and mingled to music by DJ Tasmin Meyer - spinning vinyls of classic rock and retro vibes to match the night.
Photos by Ethan O’Grady
